Popular National Basketball Association (NBA) team, Houston Rockets, recently entered into a sponsorship agreement with AntPool, one of the largest Bitcoin mining pools. The deal sees the Bitmain-owned AntPool sponsoring the Rockets for the upcoming 2018/2019 NBA season.

According to SportsPro Media, the deal followed AntPool’s announcement of its newly built Texas-based U.S. office. Commenting on the agreement, John Corley, the Houston Rockets vice president, said:

The Rockets are always looking to stay ahead of the curve with technology both on and off the court, and AntPool’s prowess with cryptocurrency makes for a great partnership.

As part of the deal, AntPool plans to unveil an exhibition at the Toyota Center, home of the Rockets in early 2019. The NBA team reportedly has a massive following in China where Bitmain is based. This popularity is likely because Yao Ming, China’s most famous basketball player, plied his trade for the Rockets for nine years.

The move also signals a consolidation of Bitmain’s expansion efforts in the United States. Recently, Bitcoinist reported that the mining giant planned to establish a mega cryptocurrency mining and data center in Rockdale, Texas.

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