Can Blockchain Save Anime? Startup to Protect the Culture from ‘Unavoidable’ Decline

A Japan-based blockchain platform says the country’s beloved anime industry is at an impasse. While the number of global fans for this distinctive, inimitable animation style has been growing exponentially, artists face “a harsh work environment with very little incentive.”

A Japan-based blockchain platform says the country’s beloved anime industry is at an impasse. While the number of global fans for this distinctive, inimitable animation style has been growing exponentially, artists face “a harsh work environment with very little incentive.”

Twilight Coin fears that, if this trend continues, it is unavoidable that both the quality and quantity of Japan’s anime culture will start to go in decline. This is why it is offering a “creator to consumer” model which enables artists to connect directly with fans and receive funding for projects that everyone is passionate about.

The company believes that this could also generate some revolutionary works that have been completely free of interference from disinterested investors – as influential stakeholders can end up radically changing the direction of a project from what the artist initially envisaged.

Twilight Coin’s focus on blockchain could prove timely, given research from The Association of Japanese Animations. According to its anime industry report in 2017, the most recent to be released, the sector has been experiencing a “fourth boom” – but sadly without the financial reward for hard-working studios. While overseas sales have soared by a huge 171.9 percent from 2013 to 2016, the domestic market has been stagnant. This is because the switch from old-fashioned TV channels to internet distribution, movies and live entertainment has been a jumpy one – with revenues from these new platforms failing to match their predecessors.

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